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Distant musings

A letter to the editor

Common currency emerging in Africa, the title says. Any comments?

I was quite disturbed by the picture this well-known Finnish business paper had chosen to put on its frontpage, and as I’ve been feeling very well-versed lately (as you can see from increased blog-posting), I decided to take matters into my own hands and send an e-mail to the editor.

This is what I wrote:


After having seen yesterday’s (7.7.2011) frontpage for Kauppalehti, I was both pleased and annoyed.

Pleased, that you also report news from Sub-Saharan Africa, where economies and investments are growing fast in many areas and will certainly also interest Finnish companies looking for growth markets.

I was however very disappointed in your choice for frontpage picture. How do stunted, plastic bucket-carrying kids in raggedy clothes reflect the article ‘Common currency emerging in Africa’? It’s very regrettable that a respectable newspaper such as Kauppalehti has decided to settle for stereotypes. The picture-article link would’ve been a bit more understandable if the topic would’ve for example been on recent food price rises, but not if it’s about positive economic development. Having recently worked in Tanzania I can say that Africa isn’t only a continent of starving children, development occurs even if the Western media this for some reason doesn’t want to convey. Furthermore, East Africa is probably already having a common currency next year, 2012, which could’ve been mentioned in passing in your (2-page) article regarding a possible common currency in West Africa by 2015.

Your choice of picture, particularly on the frontpage, affects people’s perceptions of Africa. I do not think it’s in Kauppalehti’s publisher’s/ readers’ interest to uphold certain prejudices, and hope that next time you will think a bit more carefully which kind of image you want to convey of both an important topic and the credibility of your newspaper.

Kind regards,

A bit on the dramatic side maybe, but I got my reply less than half an hour later:


Thanks for your comment, you are right.

Have a good continuation of the summer, regards,
(news editor)

Short but sweet. Success!



One thought on “A letter to the editor

  1. Good work Nina!

    Posted by Maria | 29 July 2011, 09:23

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